The work we do best for others is often the work we perform worst for ourselves. It’s also full of marketing firms that provide excellent customer service but struggle to secure their own business. But in order to succeed in the digital marketing industry, you need to obtain a good number of clients for your agency.  Agencies frequently put the pursuit of customers on the back burner. A digital marketing agency cannot ensure growth if they don’t have enough clients. This is how they can grow in the digital marketing industry.

Step 1: Strategic Planning

You should start by adopting a theoretical approach. Before focusing on gaining clients and launching any inbound or outbound campaign, you should first identify your target consumers.

Who do you think your potential client is?

A potential customer (aka a lead) is the person who is most likely to become your client. A simple lead is simply a person’s name and email address, but when feasible, enhanced leads are preferable. It’s simple to create an image of prospective clients since you already have some. 

But what if you’ve just gotten started and don’t have any customers yet?

Consider using a buyer persona approach. Make three potential client personas based on the product or service you provide. This is a somewhat creative process, so use your imagination and skills to offer them. You should keep in mind details like this while describing your buyer personas.

Here are some additional ideas for developing your buyer personas.

• Naming your buyer personas is an important first step in getting them up and running. It’s also a good idea to give each of them a name that you enjoy, such as Diana/Charles/Steve. Giving your buyer personas labels will make it easier for the team to understand who they are.
• Create three individual personas. This will allow you to evaluate three distinct target markets. You may categorize them by topic, size, and the product you provide.
• Use a single list of parameters for all personas. This will allow you to analyze and compare your personas more effectively. If the company is small, measure it differently across all three personas; likewise, if it’s large, measure it differently across all three.
• Imagine them. Your manufactured personalities are genuine; they’re clients that would buy from you. Persona is derived from the Latin word for personality, which means it’s more than simply a target market – it’s a customized group of individuals or businesses you’ll pursue.

 

Step 2: Creating More Leads

One of the most important marketing components is lead generation. The more leads you generate, the more campaigns you can send out, and the more warm leads you can forward to salespeople.

There are several ways to find customers for digital marketing agencies, but we’ll stick to the most popular and successful ones. These resources are relevant for both B2B and B2C companies, therefore we think you will be able to locate one that works best with your strategy!

1. Open ports -> Clean up any unnecessary items from the system.

YellowPages, DMOZ, WhitePages, and other directories are excellent sources of customers. You may discover thousands of companies sorted by geographical area, company type, and specialty here. The majority of the directories will also provide you with access to different clients’ contact such as email addresses and phone numbers.

You may quickly create a list of possible customers for digital marketing agencies by hand or with lead-generating solutions. For more targeted and enhanced leads, check out this list of 20 B2B directories for the top generation you may use right now.

2. Online networking sites

Social media are a goldmine for generating leads. It’s no secret that social media is a lead generation treasure trove. LinkedIn, in all probability, is the most effective tool. The easiest approach to acquiring more potential clients is to utilize the Built-in Search (to limit your search to people with specific buyer persona attributes) or teams (to contact individuals. This data can then be collected with a tool like this Snov email finder extension, which collects comprehensive potential profiles.

The contact method is fantastic since it allows you to connect with people. In addition, you have access to extremely precise and descriptive targeting. It was difficult to extract potential client contacts from social media in the past, but new lead generation technologies make it fully feasible.

3. Extracting data from a website

The approach is to go to websites of firms that match your profile of the buyer and get contact emails for employers who are relevant (buyers – employees of the company, manager, C-levels). It’s a very popular strategy that delivers targeted leads in large quantities.

The resulting website can then be used to create targeted advertising that reaches a highly specific audience, such as the one you want to target. This method also allows you to utilize several targeting strategies, including browsing niche or interest-related websites and discovering websites that employ technology similar to yours.

4. Database of the clients

One of the most popular options for businesses is to purchase database access of the potential digital marketing clients that have already been pre-crafted, already verified, and enhanced. Databases provide a variety of built-in criteria that allow the agency to create a list of leads in minutes.

The most prominent and common method of collecting data is known as a CRM system. These systems are generally more expensive than other approaches and tools, but they’re the quickest way to attract clients for e-commerce and offline enterprises. We propose utilizing the beginning 3 methods we’ve outlined in addition to inbound marketing for small businesses.

Step 3: Verification Of The Client’s Identity

It’s time to check and enhance potential clients after they’ve been gathered and kept in a different file.

It’s critical to verify your source. It doesn’t matter how trustworthy the originator is, you must verify it. To guarantee that your communications are delivered as intended, reduce bogus and non-operational email addresses. The good delivery option, unlocked, and click-through rates you see, the more verified your email list is.

Desktop applications or services can be used to verify. Some verification procedures may even be done manually.

 

Step 4: Enhancing The Mix Of Leads

Leads are typically collected after a company is founded. They only have names and email addresses at first. This isn’t enough for outbound marketing segmentation and deep personalization. Lead enrichment is what completes the potential client’s information by adding more details about them.

This can be accomplished manually or with tools and services that provide already-enriched leads. If you produce leads from Linkedin, you may use the tool to get names, surnames, titles, and company names immediately.

 

Step 5: Numbered List Of The Clients

You’ve obtained your leads, verified them, and added value to them. The following stage is lead scoring. It’s vital because it allows you to prioritize and pre-segment your potential clients. If you’re looking for B2B or B2C leads, contact firms with larger pockets first.

Before you start scoring, make sure you’ve set up the criteria. The following are some of the most-used ones:

The purpose of the document is to provide a snapshot of the current situation, including employee names and ranks, revenue and expenses, personnel changes, and market position. The size of your company affects how you’ll use this information. You may give different titles to people based on their geography or industry specialties. 

After you’ve determined your parameters, start assigning points to each of them. Your top-priority target is the lead with the most points.