Outbound links are an important part of any website. They can help you, direct users, to other relevant websites, and can even help you generate revenue through affiliate marketing. However, understanding how outbound links work is essential if you want to make the most of them. In this article, we will show you how to track outbound links in Google Analytics.

What Is An Outbound Link?

Before diving into how to track outbound links in Google Analytics, it’s important to understand what an outbound link is. In short, an outbound link is any link that points to a website outside of the current domain.

Outbound links are often used to direct users to additional resources or information that may be relevant to their interests. For example, a blog post about how to start a garden may include an outbound link to a website about where to buy gardening supplies.

Outbound links can be tracked in Google Analytics by setting up Event Tracking. Event Tracking is a feature that allows you to track specific user interactions on your website, such as downloads, form submissions, and outbound link clicks. To set up Event Tracking for outbound links, you’ll need to add some code to the HTML of your website.

Once you’ve done this, you’ll be able to see how many times users click on each outbound link, as well as other information such as the type of device they were using and the page they were on when they clicked the link. This data can be valuable in understanding how users interact with your website and where they go after leaving your site.

Importance of Tracking Outbound Links In Google Analytics

how to track outbound links in google analytics

Google Analytics is a powerful tool that can help you track the performance of your website. One of the key metrics that you can track is the number of outbound links on your site. Outbound links are links that lead to other websites. Tracking outbound links can be helpful for several reasons.

It can give you an idea of how popular your site is. If you have a lot of outbound links, it may mean that people are finding your site useful and are using it as a resource. This can be helpful information when you’re trying to improve your site’s ranking in search engines.

Tracking outbound links can also help you troubleshoot problems with your website. If you notice that a lot of people are clicking on a particular outbound link, it may be an indication that there’s something wrong with your website.

This could be something as simple as a broken link or an incorrect redirect. By tracking outbound links, you can quickly identify and fix these types of issues.

Why Track Outbound Links in Google Analytics?

Outbound links are links from your website to another website. Usually, when you click on an outbound link, you will be taken to a different website. Tracking outbound links can be helpful for several reasons. For one, it can help you to see how many people are leaving your website by clicking on outbound links.

This can be especially helpful if you notice a sudden drop in traffic after adding new outbound links to your website. Additionally, tracking outbound links can help you to understand which parts of your website are directing people off of your site. This can be helpful in terms of understanding how people interact with your website and what content is most helpful or engaging.

Finally, tracking outbound links can also help you to identify potential problems with your website, such as broken links. If you notice that many people are clicking on a particular outbound link but not being directed to the intended website, this could indicate a broken link that needs to be fixed. Overall, tracking outbound links can be a helpful way to understand how people interact with your website and identify potential problems.

Track Outbound Links In Google Analytics

With Plausible Analytics, you can automate the process of tracking external link clicks without any coding or knowledge of JavaScript. There are plenty of reasons to use this tracking script.

It’s easy, you won’t have any manual tagging or hunting through your site for external links – just enter the URL and watch as it tracks everything! The code is also fully open-source so that even those who don’t want (or know-how) set up Google Analytics can take advantage too.”

Here’s how you can set up outbound link click tracking using Plausible Analytics on Google Analytics to see which links are being clicked by your visitors.

Add The Script To Your Site Header

With your Google analytics code in place, you’ll be able to keep track of how people are interacting with the content on your site. You can also see what they’re clicking and find out if anything is interesting going on that might affect search traffic or conversion rates! Here is a default code provided by google analytics, you need to add this type of code in your site header.

Add The Outbound Link Click Goal in Google Analytics Admin

1. First of all you need to go to the Admin interface in Google Analytics.

2. From this list you have to click on the “Round” option.

3. After going to the Goal section, you have to click on “+ New Goal”.

4. Here you have to save this new goal by naming it “Outbound Link: Click”.

5. Finally, Google Analytics has become a method for tracking “Outbound Links”.

Find The Outbound Link Click Report in Google Analytics Dashboard

The information in your Google Analytics account has never been more helpful. You can now see how many times people have clicked on external links, which pages they were on when it happened, and what search terms brought them there! Find this section under three different headings:

  • In “Realtime” under “Events
  • In “Behavior” you need to choose “Events” and then explore the different reports within it
  • In “Conversions” you need to choose “Goals” and then explore the different reports within it

Google Analytics is slow and cumbersome, but Plausible has an automated outbound link click tracking system that loads fast on our dashboard!

Final Thoughts

I hope this article will help you to know how to track outbound links in Google Analytics. You can accurately measure your website’s performance and see which marketing campaigns are driving traffic (and sales) to your site. By monitoring outbound link activity, you can adjust your marketing strategy as needed to ensure that your website is reaching its full potential.

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