The art of writing a whole marketing sales funnel copy to entice consumers to spend money is known as sales funnel copywriting.
A sales funnel is a method of converting prospects into customers that you lead them through. It begins with a welcome and culminates in the sale. There are different varieties of sales copywriting to utilize throughout the process. You need to get your message heard by potential purchasers and persuade them to buy your items or services.
On the other hand, sales copywriting is the art of writing sales copy for use in email marketing campaigns, headings, product descriptions, or sales pages. It’s critical to understand what makes a successful sales funnel writing so that you may deliver an effective marketing message. It’s not always easy to find copywriting advice that is relevant for sales copy. In general, copywriting gurus tend to focus on web copy as product descriptions and as long-form sales letters.
In this guide, we’ll take an even closer look at what makes a great sales funnel copy & how copywriters can write copy for funnels.
Let’s look at copywriting basics that are relevant for copy about sales funnels. After all, copywriters should have the necessary tools to write copy that converts well. Especially in the age of paid advertising, it can be tough to make your copy stand out from ads by ad copywriters.
The difference between a web copy & sales copy
It’s helpful to understand copywriting basics before we dive into the sales funnel. After all, copywriters need the right tools & knowledge before they can write a copy that converts well.
Web copy is more of a broad topic; it covers pretty much any kind of copy written for websites (landing pages, blog posts, etc.). Furthermore, copy for the web has to be super specific; copywriters need to carefully consider every single word.
Sales copy is more streamlined. Copywriters can use more fluff and long-winded language because people already know what they want (e.g., a product or service).
Here’s another handy copywriting distinction. Web copy usually has a very specific goal, for example, increasing the number of email subscribers. Sales copy has less specific goals; copywriters can assume that people know what they want (e.g., buying life insurance).
Copywriting basics for sales copy
There are quite a few copywriting best practices that copywriters need to follow when writing sales copy. Follow copywriting best practices & only use the copy that works. One of the main copywriting tips is to not try and copy other people; we’ll take a closer look at that later. Copywriters should also follow copywriting best practices to make a copy that converts. Keep in mind that copywriting is constantly evolving & copywriters have to learn new tricks constantly.
Start with a headline, use subheadings to create structure, get rid of the extra fluff, and many others. As copywriters learn more copywriting best practices & copywriting tips, they can improve their writing even further.
As copywriters become experienced with using copy that works, they’ll be able to create copy that is much better than average copy. Copywriters can use copywriting best practices to create killer content for sales funnels!
Sales funnel copywriting light-image from pixabay
The difference between copywriting best practices & copy that works
So copywriters need copywriting best practices to write copy that converts well. However, not every copywriting best practice works for sales copy. For example, most web copies are written in the inverted pyramid style. This means that the intro paragraph describes the problem and ends with a promise to solve it. The copy that follows then describes in detail how copywriters solve the problem.
The inverted pyramid style makes a lot of sense when copywriters are writing web copy. I mean, copywriters don’t want to keep people on a landing page any longer than they have to; people might move onto another website & never come back.
However, copywriting best practices are copywriting best practices, not copy that works. Copywriters have to consider the audience & copy needs when using copywriting best practices.
Let’s take a closer look at the copy that works for the sales funnels: a copy that sells! Sales copy has less of an emphasis on problem-solving & more of an emphasis on telling people what to do next (e.g., buy a product, sign up for a free trial).
Three Sales Funnel Stages
At the awareness stage of the sales funnel, you’ll need informative material. You must establish yourself as an authority in your field and offer information to those who are new to it. For the awareness stage of sales funnels, some websites provide instructional materials on their subject. They may also have a home page with banner advertising that leads people down the sales.
In the interest stage of the sales funnel, you’ll need a sales or persuasive type of copy. You’re attempting to get them excited and interested enough about your product that they buy it from you rather than someone else. While still on-brand with your company values, you can utilize personalized, scarcity methods and testimonials.
Some sites provide free trials to allow people to try their goods before purchasing for a higher price. This allows customers to sample your product without having to make a payment upfront, which increases sales conversion rates because consumers are more likely to buy after they understand what they’re buying into (particularly if there’s a bargain).
Because you don’t want to scare people away in the decision/wish stage, the sort of copy you require is different. You’ll want a sales copy that will persuade them to purchase your merchandise rather than another person’s less expensive alternative. It should also be as simple for them as possible; So they aren’t overwhelmed or hesitant about making a
Use various types of sales funnel copy depending on where your customers are in the sales funnel: Write for the desired stage when potential consumers are interested but hesitant; consider (or conversation) stage sales funnel copywriting.
You must give your prospects the opportunity to act on what you offer once they have demonstrated enough desire for it. The action stage is designed to generate sales and conversions. At the action stage, you’ll need sales to funnel a copy that’s action-focused, convincing, and succinct.
How to Make a Sales Funnel Outline
You now have a firm grasp on the fundamentals of sales funnel copywriting, as well as the many media. Let’s get started.
Determine and describe the purpose of the sales funnel copywriting.
Every sales funnel copy has a distinct goal in mind, and each company has different requirements. What is your objective? Is it to boost revenue or develop a large client base? Make a note of this goal. Determine what your organization needs and make sure these are considered right up until the end of the consumer journey.
Make a point of learning about your consumers.
The most time-consuming component of the sales funnel copywriting procedure is research. And for good reason. It’s critical to have a holistic understanding of your consumers. What they have for breakfast, which television shows they like to watch, and what they do for a living are all examples of this