At its core, being a technical SEO specialist involves the practice of optimizing a website. It affects everything from the development of a website to making it as search engine-friendly and user-friendly as achievable. It also entails ensuring that the site’s architecture is optimized for search engines. Conducting routine technical assessments of a website’s source code is also possible.
As a technical SEO specialist, your primary duties will revolve around ensuring that a website is in the best shape for search engines and users alike. This will entail utilizing your technical skills to spot areas where enhancements may be made. You will need to conduct regular technical audits of a site’s code and content. This you will do while working with other members of the team to implement technical changes as needed.
In addition to these technical duties, technical SEO specialists are also typically responsible for keeping up with the latest trends and best practices in the industry. They have to stay up-to-date on changes to search engine algorithms. This will ensure that a website’s technical performance remains strong over time.
As explained by Neil Patel, the duties of a technical SEO specialist is clear-cut, it is often confused with on-page and off-page SEO
Difference Between Technical SEO, On-page SEO, & Off-page SEO
Technical SEO is the practice of optimizing a website for search engines with the goal of improving the visibility and ranking of the site. It includes factors such as site architecture, URL structure, code optimization, and server configuration.
The goal of on-page SEO is to improve web pages in order to rank higher in search engines. The aim is to get more relevant visitors from search engines. Title tags, meta descriptions, header tags, and keyword density are all examples of on-page SEO elements.
Off-page SEO is the practice of building links to a website with the goal of earning higher rankings in search engine results pages. The factors associated with off-page SEO include link popularity and link authority.
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9 Core Duties Of A Technical SEO Specialist
- Use technical expertise to identify areas where improvements can be made to a website’s search engine friendliness
- Conduct technical audits of a site’s code and content on a regular basis
- Stay up to date on trends and best practices in the technical SEO industry, and keep tabs on changes to search engine algorithms
- Work with other team members to implement technical changes as needed
- Keep up with the latest trends and best practices in the technical SEO industry
- Stay up to date on changes to search engine algorithms and ensure that technical performance remains strong over time
- They play a key role in ensuring that websites are optimized for both users and search engines alike. Your primary responsibility will be to identify areas where improvements can be made. Following up with this, you will work with a team to implement those changes. With a strong technical SEO foundation in place, you can help to ensure that a website is visible and ranking high in search engine results pages. This will help to bring in more relevant traffic and ultimately leading to more conversions.
Salary Structure And Competition Of A Technical SEO Specialist
According to Brainstation, the average technical SEO specialist salary in the United States is $85,000 per year. Depending on experience and location, salaries for technical SEO specialists can range from $50,000 to $110,000 per year.
Technical SEO specialists are in high demand due to the ever-changing landscape of search engine optimization. Companies are constantly looking for technical SEO experts who can help them improve their website’s technical performance and visibility in search.
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You should expect to face strong competition for positions and be prepared to negotiate salary offers accordingly as a technical SEO Specialist
Generally, the technical SEO specialist landscape is very competitive. However, strong technical skills and a deep understanding of SEO will be in high demand by companies.
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How To Become A Technical SEO Specialist
There are several steps that you can if you’re interested in becoming a technical SEO specialist. The first thing to do is to develop your technical skills and knowledge of search engine optimization best practices. This can involve taking online courses and reading technical SEO blogs and forums. You can also look at working on technical projects for your own website or for clients.
Once you have the technical foundation in place, you can begin to focus on building your professional network. You can then follow this up with gaining experience working with SEO clients or companies. This can involve seeking out internships or entry-level positions at digital marketing agencies.
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You can also consider taking on freelance projects or reaching out directly to potential employers. With a combination of technical skills, industry knowledge, and professional connections, you can position yourself as a strong candidate for technical SEO positions and launch your career in this rapidly-growing field.
Skills Required To Become A High-paying Technical SEO Specialist
To be successful as a technical SEO specialist, you will need strong technical skills and knowledge of search engine optimization best practices. You will have to couple this with the ability to quickly analyze and identify technical issues or areas for improvement.
You should also have excellent communication and collaboration skills. As technical SEO specialists, you will typically work closely with other members of the team to implement technical changes.
Finally, experience working with clients or companies in the SEO industry counts to a large extent. This will help you stand out as a technical SEO specialist and command a higher salary.
These specialists who are able to demonstrate strong technical skills, industry knowledge, and communication skills have an edge. These factors will go a long way in positioning you for success in this competitive field
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Other Fields Related to Technical SEO Specialist
There are a few other fields that are related to technical SEO specialists. These include the following:
- Digital marketing
- Web development
- Web design
While technical SEO specialists do need to have some knowledge of these other fields, they typically focus on technical aspects of SEO. As such, those interested in becoming technical SEO specialists should focus on developing strong technical skills and knowledge of SEO best practices. They should do this rather than gaining expertise in other related fields.
However, those who wish to work in technical SEO may also benefit from developing their skills in other areas. Content marketing or web analytics are examples of such areas which can help them support clients with technical SEO needs. In conclusion, technical SEO is a unique and growing field that offers many opportunities for those with the right technical skills and expertise.