Being a sales copywriting is a tough job. You’re responsible for translating complex and often complicated content into language that’s easy to understand and that speaks to your audience. It’s hard work, but if you’re up for the challenge and want to turn your words into profits, here are 10 essential tips from professional sales copywriters.
Essential Tips To Doing Sales Copywriting
Keep It Short
As a sales copywriter, you want to tell your story quickly. People are busy and have short attention spans so it’s important that you get to the point of what you’re selling in as few words as possible. It’s our job to make sure that people are buying what you’re selling, which means we need to convince them with your words.
Try using one sentence per paragraph. This will help the reader digest the content more easily. You can also use bullet points or numbered lists for topics where readers may need a visual cue of what is being discussed.
Make Your Call To Action Clear
Your sales copywriting should be compelling, but it should also include a call to action. It’s not enough to simply say you offer the best product or provide the best service. Your copywriting needs to convince people that they need your services, and that involves telling them what they’ll get if they purchase your products.
For example, if you’re writing about an exercise program for women over 40, don’t just say it will help their health. You should say that it will make them look and feel younger. Or, if you’re selling a weight loss system, don’t just say it will help people lose weight. Explain how fast the weight will come off with this program and what kind of shape they’ll be in once they complete it. Tell them why their lives will change with this purchase!
Be Confident In Your Voice When Doing Sales Copywriting
The first and most important thing to do as a sales copywriter is to take ownership of your work. The key to success as a copywriter is to take pride in what you write. This doesn’t mean that you need to be boastful or arrogant, but it does mean that you should be sure about what you’re conveying.
Know Your Audience In Sales Copywriting
Digital marketing is an integral part of most modern businesses. If you’re in charge of writing the content for your company’s website, emails, promotional materials, or social media posts, it’s important to know who you’re writing for.
You’ll be able to better tailor your messages to the needs of your audience if you have a clear understanding of who they are and what they need from you. For example, if you’re marketing to people who are just starting out on their own and don’t have much money to spend, then you might want to emphasize how affordable our products are. On the other hand, if your target audience is more established and has more disposable income, then you might want to highlight how our products can improve their quality of life.
Knowing your audience will help make your copy more relevant and compelling for them–so they’ll be more likely to buy from you.
Reframe The Language Of The Product
One of the biggest challenges in copywriting is to get people interested in a product that may not seem exciting on the surface. One of the most popular ways to do this is by reframing language.
Imagine you’ve been tasked with writing content for a home security system. You know that while some people will buy a security system because they feel it’s necessary, others will be more likely to purchase if there are additional features, like smart home technology or remote access from their phone. In this case, you might want to add these benefits into your headline or even your initial sentence–something like “You’re reading this because you’re considering buying a new home security system.” In fact, you can use techniques like this throughout your copy–reframing language and adding value to the product until it seems like an obvious choice for anyone who needs it.
Put Yourself In Their Shoes
No matter what you’re writing, you should always put yourself in the shoes of your audience. What are their goals? What’s holding them back? How can you motivate them to take action?
Make Them Feel Like They’re Part Of The Team
The first tip is to make them feel like they’re part of your team. You don’t want people to feel like you’re just another company trying to sell something. Instead, you want them to feel like they’re getting insider knowledge and that you’re on their side.
Show Them How They Can Be Better
A good sales copywriter understands the needs of their audience. The best copywriters are experts in understanding human psychology and can empathize with their readers. When you’re writing sales copywriters, you’ll want to tap into your empathy by asking yourself what your ideal customer wants. What are they looking for? What are their goals? What are they feeling right now?
When crafting your sales copy, you should always focus on how your customers will be better if they buy from you. People want to feel good about themselves so show them how they can be better with your product or service. Show them how much better off they’ll be if they purchase from you instead of someone else.
Appeal To Their Emotions
People buy because they feel good. They’re not just buying a product, they’re buying into an emotion that you’re creating. So it’s important to use emotional language that resonates with people.
Create Urgency And Exclusivity
If you want to convince your audience to buy your product, you need to create a sense of urgency. Let them know that they have limited time to purchase the offer or else it will expire. You also need to make them feel like they are being offered something exclusive or reserved for a select few people. The point is that you want them to think your offer is limited in order for them to take action now. They don’t want the opportunity to pass by without taking advantage of this offer.