Financial copywriting is one of the most lucrative careers out there, but it doesn’t come without its challenges. A lot can go wrong when you’re trying to sell people on something as serious and boring-sounding as money! Luckily we have put together this quick guide on how you can break into financial copywriting so that it doesn’t feel like an insurmountable task.
What is Financial Copywriting?
Financial copywriting is an in-demand field and it’s not hard to see why. The market for this type of content has grown exponentially in recent years, with more people than ever before hunting down the best financial advisors or content out there.
In order to capture their attention, your voice needs something special: persuasive writing skills that will convince even the toughest people at home right now without any effort whatsoever.
Who is a Financial Copywriter?
So, you’re interested in becoming a financial copywriter?
Well, you are not alone! The industry where all the money is for freelancers sounds like an awesome place. And it turns out that publishing on finance and investments can make you some serious dough.
Financial copywriting is more than just numbers and terms, it’s about understanding the driver of every decision-maker in an organization. And there’s a ton of need for content — since market conditions change literally every day! That means that publishers are on their toes trying to stay one step ahead by hiring top-notch writers who can produce excellent work quickly so they don’t miss deadlines or lose clients.
I can tell you that writing for this niche is the fastest way to success. If great or even greater than average at it – in fact, seven figures a year isn’t unusual at all!
This industry has grown exponentially over recent decades and continues to grow rapidly every day so if finance really interests you, here are our latest tips on how best to break into financial copywriting as soon as possible.
Tips to Break Into The Financial Copywriting Niche
Tip 1: Finding Your Niche
Sometimes, it can be tough to break into a new niche. As writers, we often want more exposure and recognition for our work which means that there are many copywriting niches out in the world with little or no interest from publishers at all.
To get around this problem I recommend focusing on one niche in the financial industry where you have some experience- whether through past projects or professional training -and making an effort to become an expert while also maintaining quality standards with your writing.
Some niches in the financial industry include:
- Personal finance
- Day trading
- Credit and debt
Tip 2: Subscribing to Financial Newsletters or Mailing Lists
Financial newsletters are a great way to stay on top of financial trends. You can subscribe to a number of free services to get your name included on their mailing lists. By doing this, you will receive daily emails with high-quality information tailored just for you.
This tip is one of the best ways to stay on top of your game – financial publishers offer free newsletters that will get you seeds (or subscribed) when they send out emails promoting their latest product.
You can also get even more value by subscribing to the membership plan of a financial newsletter. You can choose a budget-friendly cost so that you can get high-end services.
Tip 3: Consider your Target Financial Audience
In a world where we are all too often bombarded by advertising and marketing messages, it can be difficult to know what is true. The customer has become the ultimate truth-seeking individual in our society. You need to keep your voice authentic and tell them the things they want to know.
The content you write should impact your readers with the financial knowledge and marketing strategies they are not aware of. Put yourself in their shoes and craft articles that could make a difference between success and failure.
Teach them how to trade their way to success.
Tip 4: Specific Numbers and Data are important in Financial Copywriting
Numbers are the language of business. You can use them to convince your reader that you know what’s up and how things work or at least have done some research into their interests before writing this email!
For example: “You might be surprised by” sounds way more convincing than just saying something vague like “people seem confused.”
Specific numbers are more trustworthy than vague or round-up figures. If you want your customers to trust what they read then use specific numbers and data.
Numbers are powerful because it’s impossible for them not to be impressed by hard facts, especially when those same numbers can also help clarify any uncertainties in their mind.
Tip 5: Educate Newbies in Layman terms to Break Into Financial Copywriting
Frustrated with your customers not understanding financial talk?
It’s time you made sure they’re abreast of what is going on. Tell them in simple terms so that everyone can understand the jargon and terminology used by those who trade stocks, bonds, or other financial products.
If you want to make sure your customers stay interested in what’s going on, try explaining everything from start to finish. If it’s too technical or hard for someone who isn’t familiar with the jargon of the industry then we recommend them to learn trading terms for newbies.
Tip 6: Optimize Your Content
Search Engine Optimization is an integral part of any business’s digital success. Not only does it help you rank higher on search, but your content will be easier to read and more effective at pushing readers down the sales funnel towards their end goal – which means they’re much less likely than before (or not) to stop reading after just one page.
Keep this in mind if you want to optimize your content for search engines:
- Use headlines to break down content structure.
- Provide links to both internal and external sites.
- Do not forget to use suitable keywords.
- Add meta descriptions and title tags.
Tip 7: Build Trust with Your Audience
In the digital world, financial success is all about having high-quality content that resonates with your audience. Your content needs to be educative, informative, and engaging. Readers need to know that you know what you are doing to gain their trust.
Financial copywriting can be a lucrative and enjoyable career. Why? Because it’s all about telling people what they want to hear – giving them reasons not just features and benefits.
The key to success in this industry? Niche down, become an expert on your topic!