As a B2B copywriter, there are many types of jobs that you can get, you only need to choose a  B2B copywriting Niche. One answer to your question is: that the niches with higher pay- such as direct response writing or affiliate marketing will give one an idea of what they should go for in terms of salary expectations when starting…

As long as these guidelines don’t change too drastically from company to company then it’s a safe bet at least initially, that you’ll want.

Something close enough so if anything changes down the road it’s easier than trying to start over again!

The best B2B copywriting niches are those that offer high-value products or services to businesses. These can be in any industry, but some of the most popular include technology, health care, and financial services.

Other great B2B copywriting niches include marketing and advertising, human resources, and project management.

Topic B2B Copywriting Niche

Copywriting can be a lucrative field that offers opportunities to work with some of the most cutting-edge trends. In 2022, there are a few niches I found interesting and have the potential for copywriters who want to grow alongside them:

  • Cryptocurrency; the cryptocurrency niche is a hotbed of innovation, with new coins coming out every day.
  • Gaming; If you are looking for a niche to write in, then the gaming industry may be right up your alley. There’s plenty of material out there that can keep any writer busy and happy!
  • Storytelling: a gold mine. If you are an aspiring writer who wants to tell stories, then this is the niche for you.
  • Pet and Pet care; For many people, their pets are not just companions but also a part of the family. And as such they need to be taken care of and treated like any other member would want them to, Starting a career in this Niche is the perfect solution for those looking into getting more information on how best can take great pride in caring for all types from small breeds up through large animals
  • Logistics; The logistics industry is a constantly-changing field that’s ever more complex. To keep up, you need an edge with your knowledge and experience in this area of writing for the job market today!
  • Job-related services
  • Health and Fitness; which includes fitness programs and every health-related topic.

Some other very lucrative niches are listed below

  • Fashion and beauty.
  • Family and parenting.
  • Entertainment, including streaming services, events, etc.
  • Education, including online and remote learning.
  • Digital marketing.
  • Delivery services.
  • Dating, love, and relationships.
  • Cyber-security.
  • Cryptocurrency; the cryptocurrency niche is a hotbed of innovation, with new coins coming out every day.
  • CBD products
  • Augmented Reality
  • Artificial Intelligence (AI),

Choosing a Niche in B2B Copywriting

You don’t want to get stuck in an industry where there are no opportunities. The best way is by determining which of these industries might be the most profitable and then looking for companies who offer services related to that field–or even better yet find someone on your team with experience working within it!

Here are some steps to follow:

 b2b copywriting niches

1. Brainstorm

Start by listing a list of ALL the experiences and education that you have had in your life. This can include everything from running marathons to raising children, so be creative!

The key here is making sure it covers every possible angle before moving on because we know how much information some people like me tend to run through at once when they’re trying to make sense of something else (like maybe what happened last night).

 2. Background Research 

What’s Your Story?

This passage is about initial research, which means that it starts with a hook to get your attention before giving any useful information. It then goes on to describe what “initial” means in terms of how we approach problems or challenges at work and why this process matters for everyone on every team who needs solutions generated from their collaborative efforts.” The goal is to get an insight into how broad a given industry, is so you can make better decisions.

3. In-depth Research

Researching the right niche is a crucial aspect of becoming an effective freelance writer.

You need to find your main potential industry and study what type of copy these businesses use on their websites, newsletters, or case studies before you can write anything for them!

Mention networking groups as well – often available through social media networks like Facebook & LinkedIn- where freelancers in this field meet up regularly;

search AWAI’s Direct Response Jobs page which has links throughout different sites that may help with employment opportunities locally.


b2b copywriting niches

b2b Copywriting


Starting Your Career As A B2b Copywriter.

B2B writers often find themselves in the unenviable position of trying to figure out what niche they should target.

After all, there are so many options! But when you’re just starting, it can be tempting — and even realistic —to think that your first few boosts will cover everything needed for success.

You don’t have time or luxury on this journey of yours towards becoming an expert at B-to-b writing though; focus more energy on finding a specific topic than spreading yourself thin across too many topics early stage.

Niches can be a great way to get your name out there and build an audience. as it has been stated earlier there is a lot of B2B copywriting niche,  No matter what niche you choose, the topic must be interesting enough for people not only to want to hear about but also care about! SEO writing would also be a plus for you.

Also keep in mind that you can always change your mind later, as your career as a professional writer grows with practice and experience. Niche markets are incredibly valuable.

For example, the pandemic showed us just how important it is to have more than one niche you serve!

If you’re just starting copywriting, I Strongly recommend that you chose a niche because this makes the process of getting clients much easier by being able to represent your expertise well and show off what they can offer in terms of value with just one brief conversation!

This can be a huge advantage for those who work in their niche because they won’t have to relearn all of the skills each time there is a new engagement.

Hopefully, you discover that niche that would bring you closer to your Audience and most importantly bring new clients your way.

Relevant links









Want to discuss your sites mission?

If you have any questions about the service or understand if it is right for you.

Contact Mission Control