Pillar Posts Decoded!
Every business needs a blog, which is an excellent way to build your brand and share knowledge with the world. There are many different types of posts that you can create for your blog, but one type, in particular, stands out: pillar posts. Pillar posts go beyond writing about what you do; they also explain why it’s worth doing and how to do it better.
In this post, we’ll talk about what makes up a pillar post and how you can make these epic pieces of content on your own!
What is a Pillar Post?
Pillar posts are a type of long-form content that goes beyond just explaining what your business does and why you do it. They also include tips, tricks, and how to’s on the topic at hand.
The pillar post is an excellent way for companies to add value to their blog while positioning themselves as industry experts. It can also help brands complement their marketing strategies.
Moreover, Pillar posts can help you rank higher in search engine results, which means more people visit your site and learn about what you have to offer. However, this type of content takes time and effort, so make sure you have the resources to make pillar posts.
You may also want to hire some content writing services in this regard. Finally, make your blog stand out by creating a pillar post that people love!
5 Easy Steps to Create Long-Lasting Pillar Posts for Your Business
Step 1: Pick a Topic
The first step is to pick a topic for your pillar post. This should be something that you’re an expert in, or at the very least, passionate about.
You don’t want to start writing without knowing what the final product will look like. Doing some brainstorming and outlining your ideas can help make the writing process much easier.
Here are some important guidelines that can help you pick an excellent topic for your pillar posts:
-The topic should be something your target audience is interested in.
-It must be relevant to your business and what you offer.
-The topic should be something you’re passionate about.
-It shouldn’t be too difficult nor boring to write about; otherwise, it’ll come off as a chore, and the quality of your pillar post will suffer greatly.
How Considering Customers at This Stage of Writing a Pillar Post May Help?
At this stage, you want to consider your target audience. Who are they? What do they need or want from your pillar post?
Let’s say that the topic of our pillar posts is “How to Sell on Amazon”. Our target audience could be people who sell products on Amazon and would like to learn how to make more sales. People who are looking to start an Amazon business could also be part of our target audience.
Step 2: Create a Mind Map of Your Post and Outline It
The next step is to create your mind map, which will serve as the foundation for your pillar post. Start by writing down every idea you have related to this topic in one central point on a piece of paper or whiteboard. Write these ideas out in any order you want, and don’t worry about making them perfect.
Once you have all of your ideas down, it’s time to start organizing them into a logical order. This will be the outline for your pillar post. You may find that some of your original points don’t fit into this outline, which is perfectly okay! Just save those for another post.
Step 3: Write Content That’s Shareable
Now that you’ve got your outline in place, it’s time to start writing! However, before doing so, make sure each section is short and concise.
Remember what we talked about earlier: shorter sentences are easier to read than long ones made up of multiple clauses. This will also keep your readers engaged and help them better understand your points.
Make sure you also include images, infographics, and videos to break up the text and keep things interesting. People are more likely to share content that’s visually appealing.
Step 4: Proofread, Polish, Publish!
The final step is to proofread your work and make any revisions that are necessary. You may want to show it off to a few friends or colleagues for their feedback as well, which is perfectly fine!
Step 5: Promote Your Pillar Post
Once you’ve finished your pillar post, let the world know about it! Share it on social media platforms like Facebook and Pinterest.
You can also create a widget that contains each section of your post so people can share individual points with their own followers. Finally, send out an email to all of your contacts letting them know about your new content.
Creating a pillar post is a great way to add value to your blog and help you rank higher in search engine results. Follow these five easy steps, and you’ll be on your way to creating long-lasting, epic pieces of content for your business!
Uncovering Some Myths About Pillar Posts
Pillar posts are a hot topic in the blogosphere. Everyone is talking about them, but do you really know what they are? In this section of the blog, I want to uncover some myths about pillar posts.
Myth # One: Pillar Posts Are Just for Blogging
One of the most common misconceptions about pillar posts is that they are only for blogs. This isn’t true at all! In fact, you can use pillar posts to power any type of website. Whether you’re running a business website, a personal blog, or even a portfolio site, using pillar posts can help you generate more traffic.
Myth # Two: Pillar Posts Can Only Include One Element
Another myth about pillar posts is that they need to include only one element. This isn’t true either! While it may be tempting to create a post with just one long list, doing so won’t help you generate the kind of interest and backlinks that will really boost your rankings.
Myth # Three: Pillar Posts Are Only for Experts and Professionals
Finally, another myth about pillar posts is that only experts and professionals can create them. While it’s true that creating an effective pillar post requires a high level of knowledge in the subject matter, anyone with even just a basic understanding of their chosen niche can do it.
How Can You Make Sure Your Pillar Posts are Up-to-Date?
One of the most important aspects of pillar posts is that they are kept up to date. This means regularly editing and adding new information as it becomes available. You don’t want to create a post that is no longer accurate or relevant. So, how can you make sure your Pillar Posts are always current?
First, you want to make sure that the information is accurate. If it isn’t, or there are any errors in your posts, people will catch on quickly and stop reading them. So, be careful about what you write!
When writing a pillar post – try to keep each paragraph short and concise. This makes for an easier read if someone is just scanning through the article. And, it also makes it easier to add new information as it becomes available.
Second, you want to make sure that you are regularly adding new information to your posts. This can be in the form of updates or even completely new posts that are related to the original pillar post. If you don’t do this, the post will become stale and irrelevant.
People want to see that you are keeping your pillar posts updated. This tells them that you care about what they think – which can be a big factor in whether or not they choose to read more of your content!
Add a Call to Action
Finally, make sure there is some form of call-to-action at the end of your pillar post. This could be a request for comments or even just a suggestion that readers check out some of your other content. People may not know what to do next if you don’t do this!
So, these are three important things to keep in mind when it comes to making sure your Pillar Posts are always up-to-date. By following these tips, you can ensure that your readers always have the most current information available. And, this will help to keep them coming back for more.
Now that you know the truth about pillar posts, it’s time to start creating your own! Keep these tips in mind when you do, and you’ll be on your way to generating more traffic and higher rankings.