Consider the scenario of settling in for a night at home after a day’s work. You flip on your TV and — oh dear. It only allows you to watch one channel.
You’d be perplexed, angry, and frustrated.
People are more receptive when they have alternatives, and it’s doubly so if those choices match their current behaviors.
When Blockbuster was still in business, we’d go to the video store and pick out a film while snacking on popcorn and sweets. It’s only natural.
- Are there any limits to what you can do while inside an Uber? Yes, you may order Uber Eats.
- Is it possible to book an Airbnb experience while you’re on your Airbnb? Of course.
- Is it possible to combine your car and hotel bookings? It’s a breeze.
It’s also important to provide your customers with a variety of alternatives when it comes to sales channels.
According to the BigCommerce 2018 Omnichannel Report, fewer and fewer customers are making in-store purchases, with online purchases growing in popularity.
According to pollsters, only 9.6% of Generation Z consumers purchased something in a physical store in six months. They save money on goods that other people consider necessary, such as housing and transportation (less than their parents’ generations).
What exactly is Facebook Marketplace, and why should I use it?
For businesses that want to sell their items to specific groups of customers, Facebook is a valuable tool.
Facebook Marketplace, which was previously a peer-to-peer shopping marketplace, has now expanded to include merchant sales.
As the retail sector continues to grow omnichannel, with more and more possibilities to market in various locations, Facebook Marketplace provides businesses an opportunity to profit from existing interactions on Facebook.
The marketplace is a platform that allows users to discover, buy, and sell items in their area. More than 800 million consumers each month utilize Marketplace to browse, purchase, and/or sell goods, providing businesses with the opportunity to drive product discovery and sales in areas where their customers already shop.
Keep in mind that Facebook Marketplace is presently only available for US businesses.
Here’s what you need to know about how to use Facebook Marketplace right now.
What is Facebook Marketplace, and how does it work?
The marketplace is a popular spot for consumers to discover, purchase, and sell items.
People may find items according to their preferences by limiting the results to a certain area, subject, or price range.
You can reach purchasers where they are now by advertising on Marketplace.
When it comes to selling on Facebook Marketplace, there are a few things to think about.
1. All items must be delivered in 3 to 7 calendar days.
For brands that make handmade goods, it’s important to modify the amount you have available to solve any issues with supply and demand.
2. Many merchants are hesitant to advertise on Facebook Marketplace because they don’t want their customer data or checkout information to be shared with anyone.
Here are a few of the eCommerce platforms on which Facebook Marketplace has collaborated.
3. Buyers will contact you frequently.
“For others, the Amazon Marketplace is still a novel concept. It’s important to be patient and explain things properly and on time.” Sweetums Signatures owner Danette Martin advised, “Be patient in teaching your customers by responding to inquiries professionally and promptly.”
On Marketplace, you’ll get questions from folks who are interested in buying your goods or those that have already bought and are organizing how they will receive the item.
For both pre-and post-purchase queries, you’ll want to learn your tone and communication templates for clients.
The customer service channel is an often-neglected method to bring your brand voice to life and truly thrill consumers.
Facebook Marketplace: What You Need to Know
The Shopper’s Journey is a single sales funnel that helps retailers increase product exposure and brand awareness.
1. You’ll be able to reach even further with this model.
Marketplace will provide a more accessible option for small business owners and individuals to sell their products on the internet. Customers searching online should find them there, and they’ll be able to list items in their categories. Small businesses may advertise themselves as well as offer customer service through Marketplace.
2. Customers expect to receive a personalized customer experience.
For example, if you’re selling an app that’s popular among the gaming community, you might create a Facebook Store to help your firm discover those interested in similar things.
It also helps you ensure that your goods are reaching the correct audience, which will lead to a greater chance of a purchase occurring as a result of the encounter.
How to Make Money on Marketplace
It’s simple to sell on Facebook Marketplace as a business, but it’s different for merchants than it is for consumers. We’ll look at both in this section.
For merchants using BigCommerce:
Danette Martin, the owner of Sweetums Signatures, says integrating the Facebook Marketplace into your BigCommerce store is simple. “It’s straightforward — and it only takes 10 minutes, tops. You set up an account, connect your shop, and get immediate sales with no delay.”
Before you begin, make sure your store is ready for sync by double-checking that your inventory is correct and up to date.
Navigate to your BigCommerce store control panel and pick the Facebook logo from the drop-down menu.
Facebook Marketplace has aided these companies in growing.
With Facebook Marketplace, businesses all across the United States have a chance to increase their reach, get more purchases, and develop their brand by using it as a new sales channel.
Adding Facebook Marketplace to your BigCommerce store is simple, with built-in support and growth experts on hand to assist you along the way. Read two success stories below to learn more about how adding Facebook Marketplace has helped others succeed.
1. Sweetums Signatures.
Sweetums Signatures is a family-owned company that has been creating bespoke, cost-effective vinyl stickers and decals for household goods since 2007. Sweetums founder Danette Martin was developing her 2019 marketing strategies when BigCommerce approached her about potentially selling her products on Facebook Marketplace.
“I was contacted by BigCommerce initially without knowing about the opportunity. After further study, we discovered that Facebook Marketplace has $0 listing fees and receives an automated data feed from BigCommerce. It was a no-brainer decision.”
– Danette Martin, Owner, Sweetums Signatures
Sweetums was able to quickly post her items for sale after connecting Facebook Marketplace with her BigCommerce shop — and it immediately saw success, with a 33 percent year-over-year increase in sales.
“Our sales have exploded. It also improved the visibility of our Facebook company page,” stated Danette.
She soon expands their product offering to include engraving as she continues to see success in her firm.
If you’re looking for a new way to market your products or need help getting started, Facebook Marketplace may be the perfect solution. By connecting with BigCommerce and syncing up with this social media platform, you’ll have instant access to more customers in search of what you offer. If all of this sounds scary and overwhelming, don’t worry. we’ve got experts on hand who can guide you through it so that success is just around the corner!