Website startup may be a hassle. However, this article will discuss some of the ways to start it in an easy way. it might be daunting, especially if you have no web design expertise. If you require a sophisticated or large website, you’ll need to work with a creative digital firm. But, on the other hand, you may be able to create your own tiny and basic sites!
The following steps will teach you the fundamentals of the startup of a website for your small business in 2020 and offer suggestions on designing it.
Step 1: Choose a website creation program for a new website startup
An easy-to-use website builder that doesn’t require any technical expertise should be your first choice. Here’s what we suggest for small businesses:
- WordPress . We’ll cover WordPress.org and WordPress.com in this chapter. There are two versions of WordPress. We’ll concentrate on the latter, which gives you access to the best features while still giving you complete control over your website.
- They have hosted website builders. If you use Squarespace or Wix, for example, website builders that are hosted, you’ll need to look for a new host (more on that later). Website designers that are hosted recommend reputable companies like Squarespace and Wix. These platforms offer complete website designs out of the box, allowing you to customize them with a drag-
The fees paid for hosted website builders are determined by the plan you pick. If you choose the Squarespace Business plan, for example, it will set you back $18 per month.
WordPress is also a free program. As a result, you are free to use it. However, because there is no official WordPress hosting service, you’ll need to look for one on your own.
WordPress has some advantages, which we’ll discuss in this post. Here are some examples:
- You don’t need to be a web developer or techy to create a website.
- The WordPress software is completely free.
- It’s extremely adaptable – you may quickly modify the style or add new features.
WordPress is the most popular blogging software on the Internet, with over 37% of all websites using it. So our small business website will be in good company, as it will be among many other companies’ sites.
Step 2: Pick your domain name
What name do people use to address you? That’s right, and your domain name is how your website will be recognized online. Your business name should ideally reflect in your domain name. It’s a unique URL for your website that costs between $8 and $35 per year.
Here are some factors to consider as you pick a website address:
- Would you mind making sure there are no words in it that are difficult to spell?
- Keep it brief.
- Keywords that are relevant to your company should be included.
Step 3: Find your hosting provider
If you opt for a website builder that includes everything, you may skip this stage. However, WordPress users should continue reading.
There are several excellent hosting businesses to explore if you’re a beginner. However, WordPress officially recommends Bluehost as our top pick.
It’s the most inexpensive plan, starting at $2.75 per month. This bundle is typically adequate for small websites, but you may quickly upgrade as your site expands.
Step 4: Select a theme or template for the website
Whether you’re working with a top creative digital agency or on your own, you must provide a distinct brand identity for your company through a logo.
You may use your existing logo on your website if you’re already using it in the real world. However, if you don’t have one or want to improve upon yours, you have a few options.
3 Simple Steps To Design A Logo for A Website Startup
Make it yourself
- Several logo design programs accessible, such as GraphicSprings and Tailor Brands, will enable you to create attractive logos without any assistance. For example, you may pay around $25 in Tailor Brands and download a design you like.
Hire a specialist in logo design.
- Although they might be pricey, a professional designer will provide you with full value for your money. Logo designers that have experience with your business and know what you want will use their imagination to create a great logo.
Step 5: Add your content
You will almost certainly want to add material as soon as possible after you finish customizing your website. However, it’s a good idea to have a basic structure in mind before doing that.
The following are the most common requirements for a company website:
- Homepage. Your homepage is the first impression many people will have of your organization. It should provide a brief introduction to your services and lead users to other areas of your website via clear links.
- Products, Services, or Portfolio page. This is the stage where you’ll discuss what you have to offer consumers or clients.
- About page. In this section, you’ll include a narrative or provide information about your team.
- Contact page. Ideally, you’ll want to include a contact form and encourage consumers to get in touch if they have any queries.
- Blog. This is a must-have for many organizations today and an excellent content marketing tool.
Most blogging platforms, such as WordPress and popular website builders like Squarespace and Wix, make it simple to develop web pages and blog entries.
Step 6. Optimize your website for search engines by removing duplicate content and making sure it follows our guidelines.
Once you’ve got material online, the next step is to ensure that people can locate it. Search engine optimization (SEO) is one approach that may assist with this.
The goal of SEO is to improve the likelihood that your material will rank highly in search engine results pages (SERPs). There are a few things to keep in mind, including:
- If you’re looking for a way to boost your search engine optimization efforts, try using the appropriate keywords in your blog and page content.
- Improving internet connection speed
- Choosing a responsive design to ensure that your material runs properly on all devices
- Linking to other pages on your site and externally hosted pages is a good idea.
- In their permalinks, use post names.
WordPress, for example, allows you to build your site privately then release it to the public when completed. Once you’ve installed WordPress on your hosting account, your site will be public immediately.
Regardless, there are a few last-minute inspections you’ll want to perform before you begin advertising your website:
- Make sure your website is legible on mobile devices by previewing how it will appear.
- To ensure that your information is correct, go through it page by page.
You may want to notify your previous consumers about your new site’s availability by email or social media. You may also wish to talk about it on social media or email.
If you want to appeal to a larger audience, you’ll need an online presence. However, outsourcing web developers may not be within your means if you’re a small company owner. WordPress, Squarespace, and Wix are all beginner-friendly platforms that allow you to create a website in no time and save money at the same time.