Funnel marketing vs flywheel marketing, what’s the difference?

A brief introduction


Funnel marketing and flywheel are both types of sales models that can be very effective, but they each have their own advantages. To figure out which one you should use for your business will depend on what kind of customer acquisition strategy works best with the products or services offered by the company as well any other factors such as the cost involved in implementing them etc…

Flywheel Marketing typically starts off strong because it tends to attract new customers who return again after purchasing something from us beforehand – this means we’ll need more than just ads online; TV/print ads also play an important role here since people see those mediums first!

Funnel marketing is an old favorite of marketers who want to get new customers through their funnels. But what’s the difference between this type and flywheel sales model? Well, besides when they focus on building customer loyalty or getting prospects into your funnel- both have some great benefits! For example, if you’re looking for more leads but need help converting them at higher rates than traditional methods can offer then maybe flywheel electro Dynamic Custom Funnel

Advantages of the funnel marketing

Funnel marketing is a powerful and effective way to get your message out. It’s also known as a descending order, in which customers are first contacted through an online ad or email then followed by landing pages with offers for them (or people who have already subscribed). The idea behind this strategy starts at the top of what would be considered high-profit potential: namely brand awareness from blogs like Forbes. The result? Enhanced conversion rates because it gets prospects interested enough about products before pitching them a full blast on pricing structures – something we’re all guilty of sometimes doing too much after careful consideration by marketers but doesn’t always work!

Advantages of flywheel marketing over the funnel


Flywheel marketing is similar to funnel marketing, but what are the advantages of flywheel over funnel marketing? Flywheel marketing focuses on driving incremental sales with existing customers, while funnel marketing focuses on acquiring new customers through various channels. One way that flywheel marketing is similar to funnel marketing is that they both have key metrics for measuring success. For funnel marketers, the primary goal is leads generated versus leads qualified and ultimately closed versus lost/attrition. For flywheel marketers, it’s how engaged your customers are (e.g., usage rate) multiplied by how loyal they are (i.e., retention rate). Because funnel marketers spend more time engaged in generating leads than keeping them profitable, their focus tends to be more around qualified leads generated, whereas flywheel marketers spend more time engaged with customers and less time on customer acquisition.

Differences, comparison, and comparative usefulness!


Two terms that describe essentially the same marketing funnel are funnel marketing and flywheel marketing. The difference between funnel marketing and flywheel is in the language used to describe it, not its actual practice or techniques; funnel marketers use a specific phraseology while flywheel marketers use different terminology. The most important point to remember with either type of funnel is that both can be broken down into identifiable stages: awareness, consideration, decision, and action (AIDA). A funnel is created when a company sets out to achieve increased sales over time. A funnel typically starts off with drawing attention to a product or service through advertising, publicity, or other promotional tools such as social media campaigns. Customers become aware of the business and what it offers. Interest is piqued and the funnel moves through to consideration – where customers think about using a product or service – and finally progresses to a sale.


While funnel marketing has been used successfully for decades, flywheel marketing is becoming increasingly popular as companies look for ways to increase revenue over time rather than just immediately after launching a campaign. Flywheel marketing takes its name from the power that’s gained by pushing off from an initial point with small bursts of effort over time. In flywheel marketing, the effect of each burst becomes more powerful as momentum builds towards higher sales. In funnel terms, it starts with one customer at the top and works towards increased engagement and purchasing down below; this differs from funnel marketers who start at the bottom and work towards fewer customers at the top.

A funnel hinges on a single action that is an end in itself such as making a purchase. Flywheel marketing, however, incorporates incremental steps that add up to long-term benefits; these might include engagement with an organization’s social media platforms and the sharing of company-related links on various platforms such as Facebook and Twitter. It’s increasingly common for flywheel marketers to incorporate email campaigns and surveys into their overall strategy and funnel strategies typically do not include them (a notable exception is in sales funnels where email plays an important role). However, there are overlaps between funnel marketing and flywheel marketing: they both tend to have more than one stage, focus on increasing awareness about a business or product among consumers, and use a range of tools to create a funnel.

The key difference between funnel marketing and flywheel marketing is that funnel marketers want customers to take a specific action while flywheel marketers focus on engaging with customers over time in order to build up their knowledge about a business or product. In this respect, funnel strategy is more immediate while flywheel marketing is more about long-term engagement. However, both funnel strategies and flywheel strategies can be broken down into multiple stages. The biggest factor for either type of funnel is the number one criterion: increased revenue generated from customers at each stage magnifying what happens at the next stage.




Which type of marketing should be preferred?

I believe funnel marketing is more useful than flywheel marketing, but both are important. It depends upon the business and industry what type of funnel marketing is best. Flywheel marketing takes a long time to make work, but once it starts turning faster, flywheel marketing can be used to generate traffic. If you are looking for short-term results funnel marketing will get you the results faster.

Want to discuss your sites mission?

If you have any questions about the service or understand if it is right for you.

Contact Mission Control